Neo Financial
Working at Neo
Turning a hiring video into a story people want to be part of.
Challenge
Neo was scaling fast, in territory no fintech in Canada had mapped before — and needed to pull talent from outside Calgary, outside Canada, just to keep pace. Competing for that talent meant competing with bigger, more recognizable brands on more than salary alone. The existing hiring content wasn't built to make that case. Neo needed a film that gave people a reason to move their life for this company, not just fill a role.
Approach
One shoot day, tightly planned, small crew. Instead of a standard corporate hiring video, interviews were structured around four topics — the technology, the pace, the scale of ambition, and career growth — treated less like HR talking points and more like philosophical questions about who actually thrives in that environment. Photography and video were shot in tandem, built to serve the film and the wider campaign together, giving Neo's employer brand a distinct, forward-thinking look that matched the energy of what was being said on camera.
Result
The campaign ran across Neo's organic and paid social channels, becoming part of the company's evergreen content library. Internally, it sharpened how Neo's own people understood and articulated the brand — building trust for prospective candidates and speaking directly to the specific talent Neo needed to keep pace with its growth.
Cutdown