Neo Financial
Endless Cashback
Real cashback, not points — told through a city, a card, and two people spending it.
Challenge
Endless Cashback was one of Neo's core product features — but a feature buried in an app screen doesn't mean anything until someone can feel it. The challenge wasn't explaining the mechanic, it was making "real cashback, not points" land as something visceral and desirable in seconds, on a scroll, with the card itself doing the selling.
Approach
Built as a fast, self-directed piece to push the studio's own visual language further. Two characters move through the city, spending — told through a stylized, kinetic visual narrative rather than a straightforward lifestyle spot. The Neo card sits front and center throughout, treated less like a prop and more like the hero of the piece.
Result
Published across Neo's social channels as part of the brand's ongoing content cadence.